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Marketing and Business (3 books)
(Click on the title for more information or to make a purchase)
For the many thousands of woodturners uncomfortable with the business requirements of their craft, this book shows how to turn a pleasurable activity into a profitable enterprise. When the authors set themselves up as professional woodturners eight years ago, they found plenty of books about the craft, and plenty of small business guides, but nothing specific to help them in their venture. Hence this book. They learnt from their own mistakes and their own successes, and never looked back. Now they are passing on the benefits of their experience to all other hobbyists. Topics covered include buying equipment, cost-effective milling and seasoning of timber, work efficiency, pricing and overheads management, keeping accounts, marketing and selling, stock-taking, bank loans, tax, insurance and safety. It even covers inspiration and design.
This guide contains advice for craftworkers on marketing and promoting their products. It discusses finance, marketing and creating a customer base. It also covers "image" topics such as sales opportunities, exhibition organizing, public relations and approaching the media.
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